Homebuyer Turn-Offs: What Buyers Don’t Want To See
If you want to sell your home for the best price possible, then you need to attract the right homebuyers. Sounds simple, right? It can actually be very difficult to attract those buyers and maintain their interest in your home. All of your actions are undoubtedly well-intentioned, but that doesn’t mean that all of your marketing actions will resonate with potential homebuyers. As it turns out, there are a plethora of homebuyer turn-offs and marketing mistakes that might send interested buyers running for the hills.
There are, obviously, limitless ways to make your home feel more attractive and appealing to potential homebuyers. From DIY projects and curb appeal improvements to fresh coats of paint and new decor pieces, you can do a lot to lure in those buyers. While you focus on what will work, you also need to keep in mind what won’t work too. In order to attract the right homebuyers to your property, you need to avoid those homebuyer turn-offs.
We put together a list of some of the most significant errors that you can make when selling your home. Steer clear of these mistakes and you’ll get those offers rolling in for your home in no time.
Excessive Clutter And/Or “Fragrance”
This has got to be one of the most obvious homebuyer turn-offs ever. When you are selling your home, you need to keep everything (and we mean everything) clean, tidy, and free of odors! Homebuyers will immediately lose interest in a home if the rooms are cluttered and dirty. A pungent smell won’t help cover up the eye-sores either.
Clean homes sell faster! It’s just the reality of the real estate business. We know that you are living in your home, but buyers can’t imagine themselves living the property unless it appears like a blank slate. They need to be able to project themselves into the home and feel like they could live in these rooms. Cluttered countertops, neglected bathrooms, and untidy litter boxes will immediately turn-off the buyer from your property.
Instead of thinking about the process as “decluttering,” try to view it as “pre-packing.” Your ultimate goal is to move homes, so why not use the time now to start a little bit of the packing process? You can pack up all those items that you don’t use every day and store it in your garage space. Once your home sells, you’ll spend less time packing things up!
Of course, you can’t pack up everything now. There are still plenty of items that you’ll use on a daily basis. Just remember to clean up and tidy up your place everyday! You should never ever show your home if it’s not tidied up and clean. Make sure your whole family understands this point and cleans up after themselves. Maybe you could even make it a daily task for everyone in the morning or evening.
An Overpriced Property
Yes, you should get the best ROI for your property. That doesn’t mean, though, that you can or should overprice your home. While there are plenty of inexperienced homebuyers out there, you shouldn’t doubt the real estate knowledge of your potential buyers. Most homebuyers will have done their research, received great support from their agents, and they understand their purchasing power.
Homebuyers aren’t idiots and their real estate agents certainly aren’t either. Homebuyers will know an overpriced home when they see one and it’s one of the worst homebuyer turn-offs.
If a buyer sees a home that is clearly overpriced, they might not even bother looking at it. Even when they’d love to snatch up your home, many buyers will tend to wait a few weeks or months until you lower the price out of desperation.
So, how do you land on the right listing price for your home? It really comes down to the surrounding housing market. You’ll need to price your home competitively in comparison to other properties that have sold in your area with similar features. You should also listen to the professional counsel and insights of your real estate agent. They are more familiar with the local pricing trends and they’ll be able to guide you to a smarter listing price.
A Misleading Listing
Have you ever ordered a product on the internet that had great photos and a stellar description only to find out that the actual product is something completely different? It’s a frustrating experience that makes you want to complain and boycott the company altogether. The same concept can be applied to the real estate industry.
When you list your home on the MLS database, it needs to be authentic, accurate, and honest. As a seller, you will never trick a homebuyer into purchasing your home. You could fluff up the language in your listing description and include overly-edited photos as well. It won’t trick buyers forever. At some point, they will figure out that your listing was dishonest and it will undoubtedly turn them off from your property.
It’s really an issue of trust. How can homebuyers trust you throughout the entire sales process if you weren’t honest at the start? As a seller, you need to be upfront and honest right from the get-go.
Does your home have some quirks or aspects that might be viewed as negative? If so, then you need to include those features in your listing. Just don’t lead off with those negative aspects! Be sure to include all your home’s features, both positive and negative, in your online listing.
Off-Putting Home Improvements
There are plenty of DIY home improvements and remodeling projects that you can do to boost your property value and make it more attractive to potential buyers! However, you need to exercise caution with the aesthetic appeal of your home improvements. You might enjoy a spread of pink-tiles in the bathroom, but potential buyers might not.
When you make any home improvements, you need to make sure that the new designs don’t impede the sale-ability of your home. If those home improvements fail to align with a buyer’s aesthetics, those improvements could actually be one of the biggest homebuyer turn-offs. Most homebuyers will have difficulty seeing past design aesthetics that they don’t like, so it’s important to get those home improvements just right.
Before you make any big changes to your current home, talk with your real estate agent! Those home improvement projects can be large investments and it would be unwise to invest all that time, money, and energy for a minimal return on your home. Maybe you don’t need to do any remodeling at all! It’s possible that all you need to do is update your appliances, replace some light fixtures, and repaint the walls a more neutral tone.
This should be a no-brainer for any sellers. Homebuyers won’t feel inclined to schedule a showing with a home if the listing photos are shockingly bad. Over the years, we’ve seen plenty of listings with horrible photos, or no photos at all! Some listings may prominently display untidy rooms or unmoved lawns. Other listings might showcase photos of lounging residents or overflowing trash receptacles. When you list a photo that puts your home in a negative light, you can rest assured that it has turned off a huge number of buyers from your residence.
If you hope to bring in numerous offers on your home, then you need to showcase your home in the best possible light! Your listing should never have images that have poor lighting or are overly grainy. Those photos need to be crisp, clean, and in the highest resolution possible.
We’d recommend that you talk to your real estate agent about enlisting the services of a professional photographer. They’ll be able to take stunning shots of your home that will highlight your prominent features in an exceptional manner. Those photos can make a world of difference when you are trying to sell your home.